Crone Corkill
MAKE A CONNECTION
When we were approached by RGF, owners of high-end recruitment company Crone Corkill, we were excited about where we could take their unique brand interms of its visual identity and tone of voice. Crone Corkill is a heritage brand. For the past 40 years it’s earned a reputation for placing high quality candidates inbusiness support roles including IT, marketing, HR and finance but this wasn’t coming across within its existing brand.
Taking a people-first approach
In order to get to the crux of what Crone Corkill do and how they have a real and positive impact on their clients, employees and stakeholders, we organised a series of interviews with key players to find out how they are really perceived by the wider world.
What came out of this brand research is that everything that they do genuinely matters to them. They have incredible personal relationships with clients and customers.They don’t just tick boxes, they partner with their clients on their career journey – it feels really personal and this is what makes them noticeably dierent when
compared to other companies in the marketplace.
Creating cut-through in a
competitive marketplace
While the people within the business are passionate about what they do, and this comes across on a one-to-one basis, their brand identity just didn’tstand out. Crone Corkill felt that, visually, they had no cut through in a very competitive sector where everyone was delivering the same message in a similar way.
We could immediately see that Crone Corkill needed an identity that defined their unique approach and bespoke service, and we knewjust how to get to the heart of the answer.
A memorable brand identity that
lives up to its promise
While the people within the business are passionate about what they do, and this comes across on a one-to-one basis, their brand identity just didn’tstand out. Crone Corkill felt that, visually, they had no cut through in a very competitive sector where everyone was delivering the same message in a similar way.
We could immediately see that Crone Corkill needed an identity that defined their unique approach and bespoke service, and we knewjust how to get to the heart of the answer.
When our team provides design and digital marketing. Applied arts can include industrial design, graphic design, fashion design, and the decorative arts which traditionally includes craft objects.
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