Seoul Sauce
Once upon a time, we collaborated with Seoul Sauce to craft something extraordinary – their branding logo. Delving into the essence of Seoul Sauce, we invested time to comprehend its distinct identity, values, and the target audience they aimed to connect with. The ultimate logo seamlessly combined elements of tradition and modernity, infusing traditional Korean vibes with a contemporary twist. Seoul Sauce was thrilled with the result, embracing the blend of old and new that perfectly captured their unique brand identity.
Our Approach
Attract motivated people through dynamic design
With the logo in place, Seoul Sauce trusted us to build their website. We wanted the website to be a happy place for people who love Korean food. So, we made sure it was easy to use, nice to look at, and filled with awesome stuff. From yummy recipes and interesting articles to fun features and a simple online store, the Seoul Sauce website became the go-to spot for all things Korean cuisine.
But we didn’t stop there. Seoul Sauce wanted more, so we stepped up our game. We thought hard about what makes Seoul Sauce stand out and came up with a plan. Our talented photographers took amazing pictures of Seoul Sauce’s products and dishes. This made Seoul Sauce’s brand look top-notch, genuine, and oh-so-delicious.
Time to go big! We wanted everyone to know about Seoul Sauce, so we hopped on the digital train. Social media was our playground. We made exciting posts, ran cool campaigns, and built a lively online community around Seoul Sauce. Plus, we made sure the Seoul Sauce website popped up whenever someone searched for tasty Korean things online.
The Results
Balanced, brand-consistent fonts.
Red with Sauce tones.
Our color palette drew inspiration from the rich hues of their sauces and brand personality:
These colors were applied consistently across packaging, website elements, and marketing materials, making the brand instantly recognizable and appetizing.
